ne is hard-pressed to find a marketing professional more knowledgeable about the global live entertainment market than Jackie Wilgar. As Senior Vice President, Marketing – International, for Live Nation Entertainment, she oversees more than 125 festivals, working with more than 40 countries and teams around the world. Jackie leads the development, integration and growth of marketing and digital consumer technology in web, mobile, social, CRM and media. In this interview, she gives valuable advice on how to maximize your brand's reach - whether as an artist, festival or sponsor – in the connected age.

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