English VersionBusinessIn Depth
Why Fandom Matters
Getting Lost (and Found) in Music
Text: Jennifer Otter Bickerdike
Dr. Jennifer Otter Bickerdike hosted a session at Reeperbahn Festival 2017 dedicated to understanding how musical acts and labels can do the right things for starting an artist-consumer relationship that lasts longer than this week’s social media trend. Dr. Jennifer Otter Bickerdike is a media and music academic and author, specializing in fan culture, the cult of dead celebrity, music and music heritage. Otter Bickerdike‘s next project about the importance of vinyl records, „Why Vinyl Matters“, was released in autumn 2017 on ACC Publishing. She is now the course leader and co-ordinator for Music Journalism at BIMM London.
Coverphoto: Jennifer Otter Bickerdike © CC Kas | Photo: ©John Price
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